In the last few days of the first half of 2016, the people of the country gradually focused their attention on the floods that lasted several days in the south. Under the intense attention of countless pairs of eyes, hundreds of excavators stepped forward and put them into flood rescue. At the front line, one of the steel bodies that stood upright clearly fixed at that moment, setting an unforgettable exclamation mark for the end of 2016!
In the first half of 2016, 37,467 sets of excavators were sold in the domestic industry, which is still declining compared to 38212 units in the first half of 2015. However, the rate has been reduced to 2.05%, which indicates that the industry has continued to grow substantially since 2011. The downward trend has obviously changed. Maybe next we will usher in a slow rise in the second half?


Excavator sales comparison in the first half of the last seven years

So what are the hot issues in the excavator industry that are worth paying attention to in the past six months? Look!

First, high-level discussion to win-win future

On May 27, the China Construction Machinery Industry Association Excavation Machinery Branch organized the “2016 China Excavation Machinery Industry High-level Symposium” in Shanghai. Top leaders of 15 excavation machinery manufacturers and five key component companies attended the conference. Meeting.


2016 China Mining Machinery Industry High-level Symposium

The senior leaders of the conference conducted extensive and in-depth discussions on the current industry situation, future industry trends, how to achieve healthy competition and cooperation, achieve a win-win situation, and the development of marketing channel issues, and reached an unanimous consensus:

First, in the industry, the excavation machinery market has grown rapidly from rapid growth to rapid decline, and then to a balanced business model. This is an inevitable process of gradual development. The development of the industry depends on the direction of China’s economy and the stimulating of government policies. The Chinese economy The "L-shaped" trend has become more obvious. The industry's future development has steadily slowed down, and it is cautiously optimistic.

Second, companies should establish confidence, adjust their attitude, adopt technological innovation and management innovation, attach importance to product quality and service, firmly establish the basis of sustainable development in the industry, and promote the healthy development of the industry as the goal. In the event of a downturn in the market, more Should do its own long-term planning.

Thirdly, in terms of channels, agents are an extremely important part of market development. Each OEM should actively face the issue of agents, make assessments and plans for agents, stabilize and improve the sales system, and develop with agents. Total advance and retreat.

Fourth, in terms of marketing, we should not fight price wars, rational marketing, reduce market risks, and commit ourselves to maintaining a good business order.

Second, there are opportunities for overseas exports steady growth

According to statistics, in the first half of 2016, 3713 sets of excavators were exported to the whole industry, a substantial increase of 27.51% compared with 2912 sets in the first half of 2015. Among them, Sany Heavy Machinery and Caterpillar dominated and exported 1,460 and 1,054 respectively.

Let's look at two big export orders.

With reliable product performance and good customer reputation, XCMG excavators have seized 70 orders from a certain country in Africa. The first batch of 30 equipment has started. The XCMG Mining Machinery Division actively implemented product development strategies for “overseas regional customization” for the international market. A number of technological adaptability improvements were made to the configuration and appearance of the batch of products, and a wide caterpillar and breaker pipeline was equipped to meet the requirements. Customers diversify their construction needs.


Signing Ceremony of Komatsu Excavator Procurement Contract of Pakistani Tar Coal Mine Project

On March 31st, China Guoji Heavy Industry Group Co., Ltd. and China National Machinery Equipment Engineering Co., Ltd. (CMEC) signed the purchase and supply contract of 18 Komatsu PC1250-8 hydraulic excavators from the Taer Coal Mine Project in Pakistan with a contract value of more than 100 million yuan. Yuan Renminbi. This is one of the major sales contracts signed by Komatsu in recent years.

Third, the weak market single winner

In a continuously weak market situation, weaker self-employed individuals are often the first to withdraw because of their weak ability to resist risks. The rest are mostly group-type operators who are strong and demand large-scale operations. Transmitted to the upstream, for the manufacturing companies, large customers become more and more important, how to operate and dig deep into the secondary needs of existing large customers, the formation of large orders, has become an important direction of corporate efforts.

On the occasion of Lunar New Year in Lunar New Year, Shanhe Intelligent Equipment Group ushered in a landmark event in its development history. The Shanhe Smart SWE385ES hydraulic hybrid excavator, with its remarkable product performance and cost-effective fuel consumption rate, It has won the favor of mine customers and has won over 100 super-large orders. The order was delivered in multiple batches, with the first batch of 30 units. Subsequent orders were delivered within three months.


Shanhe Intelligence Gains 100 Super Large Orders

On the afternoon of April 8, the large order of the Shanxi customer excavator for the mountain reconstruction machine started smoothly. With the increasing emphasis on environmental protection, the transformation of the economic structure of major energy provinces is even more urgent. Ecological restoration and the development of green agriculture have become an important part of them. Against this background, the demand for construction machinery is also increasing. Based on this, in the previous period, large customers in Shanxi purchased 40 Taishan reconstruction machine excavator products.

Fourth, those new products worthy of attention

In recent years, the domestic construction machinery market has continued to decline, which has driven Chinese companies to step out of the country to the world. At the same time, however, as the world's largest construction machinery market, China is also attracting international giants to step in. In the first half of 2016, foreign brands continued to cater to the Chinese market and launched a series of excavator new products adapted to the needs of the domestic market.

Volvo Construction Equipment introduced a series of 3-4 tons of small excavators to achieve a perfect balance of strong power and precise control. The new ECR35D, EC35D and ECR40D compact excavators have a comfortable cab and advanced, easy-to-use controls that are extremely easy to operate. The ECR35D and ECR40D small radii of radius excavators inherit the essence of past design and are capable of operating with excellent power and precision in tight spaces. The traditional equipment EC35D excavator structure is similar to both, and it also provides excellent comfort, performance and versatility.

On April 15, John Deere announced the launch of the standard tracked E360 excavator in China. This excavator represents John Deere's 30-ton standard track products introduced in China following the 20-ton standard track E210 and E240 products. It fully meets the different requirements of customers under different working conditions. The product fully demonstrates the mature technology of John Deere Company, has reliable and durable structural parts, hydraulic system, electrical system, and chassis related components, and uses wet engine cylinder liner, efficient cooling system, with a long maintenance cycle , thereby further enhancing the durability of the machine.


Hyundai Heavy Industries Launches "VS Series Excavators"

On April 22nd, Hyundai Heavy Industries launched the "VS Series Excavators", the latest type of excavator tailored for the Chinese market, especially suitable for Chinese oil products, especially China's working conditions, especially for Chinese operators. "VS series excavators" are mainly small and medium-sized excavators, and are divided into 15 different tonnage machines to meet the construction needs of different customers under different operating conditions.

V. Comprehensive entry into Europe

It has always been a “dream” for Chinese excavator manufacturers to enter high-end markets such as Europe and the US, but especially for medium and large digging products, it is almost impossible to enter the “private garden” of European and American brands. However, in recent years, the situation is quietly changing. Chinese brands not only gradually occupy the leading position in the domestic market and in the developing country market, but also start the offensive horn in high-end markets in Europe and America: the high-end market, the Chinese brand has come!

On the evening of April 13, Sany Heavy Industry held the "Third Party Excavator Europe Customer Appreciation Meeting" in Germany, announcing that Sany Excavators formally entered the European market. The posture of Sany's march into Europe has been very evident in this year's BMW show. The 12 excavators displayed in the booth of Trinity are all tailor-made for the European market to meet the emission standards of Europe and the United States and have passed CE certification.


BMW's European customer test drive 31 excavator

It is understood that in Europe's highly competitive market, the initial sales target for Sany is 1,000 units. Tri-European agent Meerman has been selling Trinity excavators for nine years. The person in charge said that he is confident that the market share of Trinity excavators will be increased to 5% to 10% in the future.

In addition, in the first half of the year XCMG XU470U large hydraulic excavators also landed in the North American market for the first time, participating in global high-end market competition. The batch of products was based on the rigorous test evaluation of 36 tons of excavators and was fully approved. The customer added additional product orders.

Excavator and Guinness

In recent years, with the rapid increase in the number of excavators, the number of excavator workers has risen dramatically. In actual operations, a large number of operators have exquisitely developed exquisite technologies and emerged from various challenges. While setting a record, it has also won unprecedented high visibility for excavators.


Operation hand drive Liugong excavator to create Guinness record

On February 12th, in the finale of the “Guinness China Night” aired by CCTV, contestants Zhu Fei and Li Daihu successfully challenged “Guinness China Night” and “Excavator Picking Hats”. Among them, Zhu Fei has driven the CLG915E excavator to create a world record of removing 6 hats in 21 seconds. This shows the world's outstanding elegance of excavator brands.

The CLG915E excavator, driven by two players, is a Liugong product that meets the non-road machinery country's three-phase emission standard. As early as two years ago, Liugong excavators cooperated with Cummins to launch the QSB7 engine, a special power for Liugong excavators. The engine itself has the country's three emission capabilities, strong power, energy saving and environmental protection, and a perfect match with the Liugong excavator, listed on the market for two years, has withstood all kinds of working conditions and the harsh environment test.

Seven, masters in the folk

With the increasing exposure, excavators have long since gotten out of the “mystery” of earlier years and become popular products that are commonplace. More importantly, various patented technologies that were once out of reach seem to be difficult to “reject people’s interests”. "Outside," many of the "hidden people" of the gods and people began to study the excavator technology without hesitation, and they were quite rewarding. I do not know whether this can have implications for excavator manufacturers in terms of technology research and development.


Dai Yuanwu drives homemade excavator

A 25-year-old young farmer in Linpo Village, Liuqiao Township, Dongxing District, Neijiang, Sichuan Province, made an excavator. He searched for the available materials at the waste collection station. The engine was replaced by a diesel engine. The chassis was welded with scrap steel. Instead of a drive shaft, the chain was replaced with a chain removed from a used motorcycle. After 3 months of design and assembly, he created it. An "excavator" that is known not to have much difference in terms of flexibility, operation method, etc., and a real excavator, it is worth mentioning that the total cost of this "excavator" is only 31,000 yuan.

“The intelligent excavator we invented does not require personnel to drive, so that in the case of rescue and other dangerous situations, it can reduce the casualties of rescue workers. At the same time, our intelligent excavator can also achieve remote intelligent control of mobile phone APP.” In 2016 "Chuangchun Youth" “Shanxi Xingjin Challenge Cup University Student Entrepreneurship Competition”, the first student of the School of Mechanical Engineering of Taiyuan University of Science and Technology would rather reveal the intelligent excavator project they developed.

It is better to introduce that they are based on the Internet, and by using dual wireless bridges and CAN bus technology, they finally realize relevant algorithms for the remote intelligent control of excavators. “In the process of remote rescue, the operator only needs to install the relevant APP on a dedicated mobile phone to remotely control the intelligent excavator. Through the data collection of radar and electronic eyes, the correct rescue plan can be analyzed and the operation can be performed. This can be effective. Reduce the damage to excavator operators."

It is understood that the micro excavator developed by the team rather suitable for urban construction, remote rescue and other operations, it not only has a multi-degree-of-freedom controllable mechanical claw, through the interaction between the gears to achieve remote control of the mechanical claw 360 degrees to grasp the object operation , Can meet the requirements of multi-functional operation, and there is a horizontal telescoping excavation bucket, which can realize the extension and retraction of the mechanical bucket and improve the engineering operation accuracy.

Postscript:

From the data point of view, in the first half of 2016, the excavator handed in an unsatisfactory transcript. Looking ahead, the infrastructure construction including railways, highways, water conservancy, and urban underground space will continue to advance steadily. At the same time, overseas opportunities for “One Belt and One Road” continue to ferment, so the future development of the industry is expected to stabilize steadily and be cautiously optimistic.